Adrian Coates is a Senior Engagement Manager at SPP

Connect on email

Adrian Coates is a Senior Engagement Manager at SPP who helps clients solve their most complex and challenging strategic issues with a customer-centric, data-driven and commercial mindset. Adrian’s experience has seen him work across a number of B2C and B2B sectors and geographies. Prior to joining SPP, Adrian spent 8 years working in the media and entertainment sector across manager roles in strategy, data and research.

Industry Focus
  • Consumer
  • Education & Research
  • Government
  • Not For Profit
Services Focus
  • Customer Driven Growth
  • Data & Digital
  • Strategy & Decision Making
  • Transformation
High Impact Work

Productivity improvement program – State-based regulator

Worked with the operations division to identify a series of challenges across multiple teams. Developed a series of solutions with the teams that would deliver over 18% improvement in productivity over the first 12-months.

Growth strategy – Major Australian building and hardware retailer

Developed a commercial growth strategy and roadmap for a leading Australian building and hardware retailer that would double revenue across three key commercial segments in Australia and New Zealand.

Digital growth strategy – Financial news publisher

Developed a new pricing and go-to market strategy for the client. The project required in-depth consumer research to understand the competitive position of the financial news brand, and the media consumption habits of readers and non-readers.

Evolving Audience Behaviours – National broadcaster and digital publisher

Developed a media consumption model to identify and forecast changing media consumption habits over a period of 10-years.  The objective of the project was to help the client define a new strategic vision to meet the expected shifts in consumer behaviour.