Ashley is a Senior Associate at SPP

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Ashley is a Senior Associate at SPP and comes from an advertising background in the FMCG sector. She has a strong interest in business problem solving, strategy development and data analysis. Ashley is a recent MBA graduate and during her time at university, she consulted with not-for-profits in the healthcare, education and legaltech space through internships and student-led pro bono projects.

Industry Focus
  • Consumer
  • Education & Research
  • Not For Profit
Services Focus
  • Customer Driven Growth
  • Strategy & Decision Making
  • Transformation
High Impact Work

Product Portfolio Expansion

Go-to-market strategy for a global beverage brand. Supported the team to gather and evaluate consumer insights, shaping the creative direction. The generated insights led to both volume and value share growth, overtaking the market leader for 6 months from launch.

Awareness Strategy

Led the creative content competitor analysis for a NFP startup, identifying trends and developing creative guidance benchmarks for the marketing team to implement. Upon implementation, this led to a 20% increase in client conversion for the following month.

Consumer Targeting

Assisted the team in an end-to-end creative implementation campaign to build a consumption habit amongst teens and youths during the afternoon slump for a global beverage brand.

Gap Analysis

Ashley assisted in analysing the competitive market, consumer and movement trends within the allied health and disability sector focused on evaluating gaps in services that the organisation can leverage and include to retain current clients and attract potential ones.

Client Demand

Assisted the university to gather student data and generate insights to inform the next 5-year strategy. This provided the university with improvement areas that students are after that will enhance their learning experience.