Calvin Tan is a Senior Associate at SPP

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Calvin Tan is a Senior Associate at SPP who takes pride in developing insights for clients through a knack of translating research and data into logical stories, supporting better business decisions. Prior to joining SPP, Calvin worked in a Big Four Customer Advisory practice. He has experience in Government, Energy & Resources, Defence, and Education sectors.

Calvin holds a Master of Management from Melbourne Business School and a Bachelor of Arts (Behavioural Studies) from Monash University.

Industry Focus
  • Asset Intensive Industries
  • Consumer
  • Education & Research
  • Government
Services Focus
  • Customer Driven Growth
  • Data & Digital
  • Strategy & Decision Making
High Impact Work

Stakeholder Engagement Strategy – Energy & Resources

Developed a strategy and engagement plan for a Mining company prior to divesting from one of their largest Australian assets. This was used to engage with all stakeholders and maintain public confidence throughout the deals process.

Market Awareness – Education

Conducted research to measure the baseline awareness of an education provider against other larger education providers and produced recommendations to increase brand awareness aligned to Ministerial Targets.

Brand & Reputation – Property

Supported the facilitation of workshops with executive Local Government stakeholders in assessing the brand’s reputation and explore the impacts of property development in a post-COVID environment. A board presentation informed the 3-year strategy.