Graeme Chipp is a Senior Advisor at SPP

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Graeme Chipp is a Senior Advisor at SPP which merged with Growth Solutions Group (GSG) in 2018, a firm he co-founded and led for 20 years. 

Graeme is an acknowledged leader in the fields of growth and brand strategy, marketing, channel and organisational effectiveness. He brings a unique mix of management consulting and senior executive experience to strategy development, marketing, and organisation transformation.

His 30 plus years business experience offers a unique mix of board, strategic advisory and senior executive line and marketing roles including twelve years serving on RACV Group board.

Graeme has advised many of Australia’s leading companies across a variety of sectors including retail, leisure, apparel, grocery, food, wine, tourism, home and garden, health and financial services.

He is a Fellow of the Australian Marketing Institute, co-author of the book, Marketing in the Boardroom and in 2007 was awarded CPM Marketer of the year.

Industry Focus
  • Consumer
  • Financial Services
  • Government
Services Focus
  • Customer Driven Growth
  • Strategy & Decision Making
  • Transformation
High Impact Work

Retail: Customer led transformation of major retailers

  • Established ongoing customer insights program.
  • Worked with senior team to re-position branded offer and deliver key operations priorities.
  • Over 100 transformation initiatives, re-focused on 5 key priorities with business targets achieved.

Consumer Goods: Brand and Product portfolio and channel performance growth

  • Assessed market performance and recommended investment priorities for NPD and existing brands/products.
  • Implemented decision framework for managing product lifecycle for optimum profit performance.

Health/Brand: Creation and launch of new brand

  • Assessed current brand performance of multi-brand portfolio.
  • Recommended brand strategy, launch plan and investment required.
  • Board sign off and 5 market share point gain achieved 12 months post implementation.

Wine Industry: Brand and growth strategy

  • Worked with peak body to assess and agree re-positioning for Australian wine across 15 international markets.
  • New positioning signed off across industry. Go to market support designed and delivered.
Authored Insights