Roman Zaytsev is a Consultant at SPP

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Roman Zaytsev is an experienced Consultant at SPP with holistic business acumen that comes from over 10 years in analytical roles, project management and strategy consulting. Roman helps market leaders to design, build and launch customer-inspired innovations. Roman’s data-driven and practical approach enables him to generate sustainable long-term value for organisations and customers.

Industry Focus
  • Consumer
  • Education & Research
  • Financial Services
Services Focus
  • Customer Driven Growth
  • Strategy & Decision Making
  • Transformation
High Impact Work

Strategy & Operating Model – Energy Research Institute
Analysed market trends and Institute’s capabilities to support strategy development and new operating model design. Facilitated leadership workshops to create a shared vision of the future strategy.

Customer Strategy – Health Insurer
Successfully supported loyalty program design development and implementation, resulting in double digit annual growth of membership and exceeding financial KPIs.

Customer Value Proposition – Big 4 Bank

Supported value proposition review and refresh (premium credit cards portfolio), including market analysis and customer research. Developed financial model of the loyalty program comprehensively outlining value levers and created consolidated view of the program’s financial performance.

Customer Value Proposition – Fuel Retailer

Developed new customer value proposition and loyalty program, connecting fuel, retail and energy businesses (including EVs and home solar), to increase customer engagement and reduce CO2 emissions.

Pricing review – Start-up (packaging)
Conducted customer analysis and developed recommendations to align pricing strategy with value for customers, resulting in double digit profit growth in first 6 months.

Growth opportunity assessment – Digital Lender
Performed market research and stakeholder consultations to inform growth opportunity assessment and go-to market considerations.