Aggregators have had a profound effect in reshaping the insurance industry, especially private health insurance. As retail energy markets deregulate and increased consumer choice leads to switching, retailer find themselves in a battle for consumers, making the market ripe for aggregator entry. With a clear value proposition for consumers, aggregators have significant implications for energy retailers. Should you participate or abstain from aggregator markets? Are aggregators the answer to achieving your customer growth targets? Those that don't understand the benefits and risks could see their customer base switching to competitors.