Retailers and Branded Goods organisations are under ever increasing pressure to differentiate themselves from competitors, and to find inimitable and strategically aligned ways to deliver profitable value.

Key challenges in meeting these overarching goals include:

  • Creating a unique and compelling customer experience
  • Minimising the cost base including optimising the supply chain
  • Understanding customers - how they make decisions, what are their preferences and quantifying overall demand
  • Leading in the digital marketplace
  • Optimising retail networks while minimising costs
  • Generating and winning customer loyalty; and
  • Establishing a pricing regime to unlock value.

SPP has worked with Australian retailers and FMCG organisations to tackle all of these challenges, in addition to completing many broader strategic assignments looking at issues of overarching business strategy and options for growth. We focus on knowing our clients to ensure we deliver practical and implementable solutions that work.

With a strong team that brings deep operational and technical expertise across key disciplines relevant to retail, branded goods and FMCG, SPP is able to offer the experience and know-how of specialist advice within the discipline of a generalist strategy consulting firm.




Retail Practice Lead

David Mackay is a highly experienced retailer and general management consultant. He leads SPP's Sports, Media & Entertainment and FMCG/Retail practices. David assists organisations to develop and execute business and technology strategy, and improve business performance through people, process and technology.  David has worked extensively across government, education and the private sector to foster and grow cross-sector collaborations and achieve transformational change.

Graham Chipp


Consumer Goods Practice Lead

Graeme brings a depth of expertise to the Consumer Goods sector, and he has worked with a number of high-profile Australian brands. He brings a unique mix of management consultancy and senior executive leadership in strategy development, marketing, and business start-ups. Graeme’s experience includes several years as a consultant with McKinsey and Company and as a Line Executive with major Australian blue chip organisations.

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