Independent retail banners or buying groups that recognise the market opportunity are transitioning to a strategy of ‘managing nationally and executing locally’ in order to not only attract supplier investment, but to deliver on a clear shopper proposition that is tailored to local needs. SPP’s Consumer experts David Mackay, Graeme Chipp and Noel Leung talk about our systematic approach to unlocking go-to-market effectiveness, which is the key to aligning suppliers and retailers to deliver mutually beneficial outcomes.

Celebrating an 11 year milestone at consulting firm SPP, Consumer Practice Lead David Mackay has forged a unique professional profile over many years. He is recognised and admired by peers and associates for his diverse and incisive expertise across a range of industries spanning sports, leisure, entertainment, technology, retail, consumer and education.

Data has the potential to guide strategy and improve outcomes for organisations in the public and private sector alike, but they often get stuck on where to begin. To help an organisation identify their ‘first move’ to improve data operations, SPP has identified the key questions that should be asked against each element of this operating model. These questions form the basis of SPP’s Data Operations Maturity Assessment, highlighting where effort should be directed to improve data management for enhanced business outcomes.

When it comes to data strategy, we have seen many organisations – commercial and public – put the cart before the horse. SPP’s approach to data strategy puts the horse back in front of the cart where it belongs. We have developed the SPP DeCoDE Framework to capture the key elements of a successful data strategy, ensuring our clients’ data strategy links to their organisational goals.