Driving success for organisations with fans, audiences, and customers

SPP delivers growth for our clients through four core platforms, all underpinned by our proprietary ROCF (Return on Customer First) framework.

1. Growth opportunity identification

  • A future view of growth; organic and inorganic​
  • A market/evidence-based approach to guide decision making​
  • Prioritising segments with the greatest growth potential​
  • Ranking best fit options for growth

2. Developing winning brand propositions

  • A deep understanding of the drivers of customer preference​
  • Brand health assessment; economics and key performance drivers​
  • Right brand positioning/architecture ​
  • Brand management alignment with company purpose

3. Aligning organisational intent to deliver growth

  • Designing and delivering a ‘Customer First’ program of action to realise growth​
  • Developing a whole of organisation approach to deliver on the customer proposition

4. Embedding ‘Customer First’ capabilities

  • Self sustaining the desired customer driven culture with embedded skills and support​
  • Data strategy and operating model development

By bringing the customer to the centre of the business through these four core platforms, we bring both immediate commercial upside and a sustainable model for growth.​ This allows an organisation to identify how to optimise resource allocation to win customers, develop an energising sense of purpose to guide and motivate the wider organisation, and deliver a simpler, more capable business enabled to grow and minimise waste through organisation clarity of what matters to customers and the skills to deliver.

Key Contacts

David Mackay  /  Partner

David Mackay is a Partner at SPP and he leads SPP's Sports, Media & Entertainment and FMCG/Retail practices. David assists organisations to develop and execute business and technology strategy, and improve business performance through people, process and technology.  David...

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Noel Leung  /  Partner

Noel Leung is a Partner at SPP and is an experienced strategy consultant with more than 14 years of experience working with senior leaders of organisations in Higher Education, FMCG, Agribusiness and NFP sectors. She takes an evidence based approach...

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Graeme Chipp  /  Senior Advisor

Graeme Chipp is a Senior Advisor at SPP which merged with Growth Solutions Group (GSG) in 2018, a firm he co-founded and led for 20 years. 

Graeme is an acknowledged leader in the fields of growth and brand strategy, marketing,...

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