Driving success for organisations with fans, audiences, and customers

SPP delivers growth for our clients through four core platforms, all underpinned by our proprietary ROCF (Return on Customer First) framework.

1. Growth opportunity identification

  • A future view of growth; organic and inorganic​
  • A market/evidence-based approach to guide decision making​
  • Prioritising segments with the greatest growth potential​
  • Ranking best fit options for growth

2. Developing winning brand propositions

  • A deep understanding of the drivers of customer preference​
  • Brand health assessment; economics and key performance drivers​
  • Right brand positioning/architecture ​
  • Brand management alignment with company purpose

3. Aligning organisational intent to deliver growth

  • Designing and delivering a ‘Customer First’ program of action to realise growth​
  • Developing a whole of organisation approach to deliver on the customer proposition

4. Embedding ‘Customer First’ capabilities

  • Self sustaining the desired customer driven culture with embedded skills and support​
  • Data strategy and operating model development

By bringing the customer to the centre of the business through these four core platforms, we bring both immediate commercial upside and a sustainable model for growth.​ This allows an organisation to identify how to optimise resource allocation to win customers, develop an energising sense of purpose to guide and motivate the wider organisation, and deliver a simpler, more capable business enabled to grow and minimise waste through organisation clarity of what matters to customers and the skills to deliver.

Key Contacts

David Mackay  /  Partner

David Mackay is a Partner of SPP and he leads SPP's Sports, Media & Entertainment and FMCG/Retail practices. David assists organisations to develop and execute business and technology strategy, and improve business performance through people, process and technology.  David...

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Noel Leung  /  Partner

Noel is an experienced strategy consultant with more than 14 years of experience working with senior leaders of organisations in Higher Education, FMCG, Agribusiness and NFP sectors. She takes an evidence based approach to solving complex problems, partnering with clients...

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Ian McCall  /  Partner

Ian has over thirty years’ experience as a Senior Line Executive, Board Member and Consultant. Ian’s direct line experience includes being the Strategy Director for a major Australian retailer. Prior to SPP Ian was the Managing Partner of Deloitte’s...

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Graeme Chipp  /  Senior Advisor

Graeme was co-founder and Managing Director of Growth Solutions Group, before joining SPP. He brings a unique mix of management consultancy and senior executive leadership in strategy development, marketing, and business start-ups.
Graeme’s experience includes several years as a consultant...

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