Insights
Insight. Influence. Impact.
Insights
Case Study – Forman Brown Developing Specific Sales Strategies
Brown Forman is a diversified producer, wholesaler and distributor of branded spirits and wines. Our challenge was to review Brown Forman’s current route to market and recommend how it...
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Entering the esports arena
If you are in the sports and events industry, you have heard of League of Legends, Dota 2, Counter-Strike:Global...
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Is your sales strategy eroding customer loyalty?
In today's world, consumers are presented with more choice than ever before.
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Shopper “bounce back”. How has the way we shop changed?
Retailers need to understand the profile of their shoppers as they seek to re-emerge from COVID
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Building a happier, healthier, more productive Australia during COVID-19
SPP Senior Partner Ben Apted has written a letter to our Australian Prime Minister, The Hon. Scott Morrison MP, to...
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esports – the game changer for Australian sports and entertainment
On June the 3rd, the Minister for Tourism and Major Events John Enron announced Victoria will be home to...
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Knowledge Institutions’ role in maximising precinct outcomes
Internationally recognised precincts have benefitted from successful partnerships with knowledge institutions, where both research and education capabilities have played...
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Sourcing for success – a simple approach to strategic contract procurement
The sourcing of strategically important services can have profound implications for organisational success including long term cost reduction, standardisation,...
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