Insights
Insight. Influence. Impact.


Insights
Case Study – Brown Forman Developing Specific Sales Strategies
Brown Forman is a diversified producer, wholesaler and distributor of branded spirits and wines. Our challenge was to review Brown Forman’s current route to market and recommend how it...
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Entering the esports arena
If you are in the sports and events industry, you have heard of League of Legends, Dota 2, Counter-Strike:Global...
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Is your sales strategy eroding customer loyalty?
In today's world, consumers are presented with more choice than ever before.
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Sports Business & Integrity Award – David Mackay
Congratulations to our Partner, David Mackay, on receiving the ‘Most Outstanding Postgraduate Student Award’ at Victoria University’s recent Sport...
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Understanding the cost to teach
The breadth and complexity of university operations make it difficult to analyse the cost of delivering courses. As the...
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Building a happier, healthier, more productive Australia during COVID-19
SPP Senior Partner Ben Apted has written a letter to our Australian Prime Minister, The Hon. Scott Morrison MP, to...
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esports – the game changer for Australian sports and entertainment
On June the 3rd, the Minister for Tourism and Major Events John Enron announced Victoria will be home to...
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Knowledge Institutions’ role in maximising precinct outcomes
Internationally recognised precincts have benefitted from successful partnerships with knowledge institutions, where both research and education capabilities have played...
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