Insights

Case Study – Forman Brown Developing Specific Sales Strategies

Brown Forman is a diversified producer, wholesaler and distributor of branded spirits and wines. Our challenge was to review Brown Forman’s current route to market and recommend how it...

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Insights

Entering the esports arena

If you are in the sports and events industry, you have heard of League of Legends, Dota 2, Counter-Strike:Global...

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Insights

Is your sales strategy eroding customer loyalty?

In today's world, consumers are presented with more choice than ever before.

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Insights

Shopper “bounce back”. How has the way we shop changed?

Retailers need to understand the profile of their shoppers as they seek to re-emerge from COVID

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Insights

Building a happier, healthier, more productive Australia during COVID-19

SPP Senior Partner Ben Apted has written a letter to our Australian Prime Minister, The Hon. Scott Morrison MP, to...

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Insights

esports – the game changer for Australian sports and entertainment

On June the 3rd, the Minister for Tourism and Major Events John Enron announced Victoria will be home to...

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Insights

Knowledge Institutions’ role in maximising precinct outcomes

Internationally recognised precincts have benefitted from successful partnerships with knowledge institutions, where both research and education capabilities have played...

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Insights

Sourcing for success – a simple approach to strategic contract procurement

The sourcing of strategically important services can have profound implications for organisational success including long term cost reduction, standardisation,...

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