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Karl Stepan is a Senior Engagement Manager at SPP

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Karl Stepan is a Senior Engagement Manager at SPP with extensive experience in customer-led strategy development, venture building and product leadership. He specialises in shaping visionary yet practical strategies, building high‑performing teams and taking initiatives from concept to execution to deliver measurable commercial and mission‑aligned outcomes.

Industry Focus
  • Consumer
  • Education & Research
  • Financial Services
  • Government
Services Focus
  • Customer Driven Growth
  • Data & Digital
  • Strategy & Decision Making
  • Transformation
High Impact Work

Venture Build

  • Worked alongside a leading Australian university on the design, build and launch of a B2B EdTech business build, including: Defining and refining a customer-led value proposition, established a tech stack including off-the-shelf and bespoke technologies as well as design of, hiring, coaching and handover to core product leadership team

Transformation

  • Led the product-centric transformation of an SME insurance business unit. Designed and implemented an outcome-led operating model, to deliver against an ambitious growth strategy leading to marketing and acquisition funnel improvements creating ~$10m in annual GWP growth
  • Led digital transformation strategy development for large physical retailer. Drove the development of mobile ecommerce features providing new sales channel Defined a roadmap of innovative digital engagement strategies to improve basket size. Developed a data strategy to leverage existing and new customer data sources across all channels.

Product Strategy

  • Worked with a leading fitness content brand scale their digital direct-to-consumer offering, including developing a user engagement strategy and delivery of initiatives leading to 15% reduction in churn. Embedded an agile marketing cadence, driving rapid experimentation to support customer growth. Established a product operating model to amplify capability and lasting performance improvements within the organisation
  • Worked alongside a leading bank to define market opportunities to address sustainability commitments. Leveraged customer research and human-centered design to define consumer proposition driving adoption of energy saving home improvements. Defined business case and validated market potential, highlighting revenue potential and impact on scope 3 emissions.
  • Established customer strategy for sustainable livestock feed additive company to provide clear, customer research supported B2C and B2B strategies to accelerate adoption of a methane-abating feed additive. Defined a clear value proposition backed by qualitative and quantitative customer research. Proposed clear paths to execution, which was followed by product launch in partnership with large primary producer