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Charu Rawat is an Engagement Manager at SPP
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Charu Rawat is an Engagement Manager at SPP with extensive experience in supporting leading organisations across the consumer, healthcare, pharmaceuticals, energy, logistics, financial services and industrial sectors. She has advised both public and private sector clients on growth strategy, transformation, operating model design and performance improvement initiatives. Her experience spans market entry strategy, M&A target assessment, cost transformation, digital and GenAI-led business transformation and large-scale strategic planning.
Industry Focus
- Asset Intensive Industries
- Consumer
- Financial Services
Services Focus
- Customer Driven Growth
- Data & Digital
- Strategy & Decision Making
- Transformation
High Impact Work
Go to Market strategy and supply demand analysis – Container port
Led container trade assessment for international port to establish supply and demand across port catchment area. Built data-driven Go to Market model across logistics archetypes, cost and industries unlocking incremental revenue potential
Inventory transformation through analysis, optimisation and disposal- B2B industrial conglomerate
Led disposal process for inventory reducing waste, cutting costs and maximizing asset recovery. Analyzed existing inventory build up sources, optimized delivery and consumption schedule and streamlined processes to ensure minimum future build of inventory
Customer Segmentation and Product Strategy- Consumer Retail
Performed extensive primary and secondary market research to assess macro-trends and impact. Developed a comprehensive strategy across customer segments for product expansion in emerging market through consumer survey and analysis
Use cases for GenAI application: Consumer Healthcare
Evaluated and identified GenAI-based solutions across value chain for pharmaceuticals manufacturer and distributer to drive transformation & efficiency. Developed and implemented AI tools for use-cases increasing reach, personalization and productivity for users
Revenue growth strategy- Pharmaceuticals
Analysed and formulated yearly growth strategy plan to drive increase in revenue. Recognized and orchestrated revenue optimization strategies to achieve the targeted growth through active team support and customer engagement.