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Klevin Woon is an Associate at SPP

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Klevin is an Associate at SPP with experience across consulting, strategy, and brand management. He has worked across consumer, financial services, energy, and technology, supporting organisations on go-to-market strategy, commercial due diligence, partnership strategy, and product innovation. Klevin is particularly interested in understanding how markets, customers and organisations behave, and translating those insights into practical strategic decisions that support growth and transformation. He is also deeply passionate about social projects, where he believe what’s needed most is using business as a force for good. ​

Klevin holds a Master of Commerce (Strategy, Innovation & Management) from the University of Sydney.​

Industry Focus
  • Asset Intensive Industries
  • Consumer
  • Financial Services
  • Not For Profit
Services Focus
  • Customer Driven Growth
  • Data & Digital
  • Strategy & Decision Making
  • Transformation
High Impact Work

AI strategy roadmap – Energy​
Supported an enterprise-wide AI maturity assessment for a Fortune 500 oil & gas company. The work helped identify key barriers to AI adoption and shaped a capability-building roadmap and GenAI enablement.​

Payment growth strategy – Financial services​
Contributed to six regionals payment strategy projects focused on improving debit and credit card spend & engagement performance across Southeast Asia. Assessed campaign design, competitor activity and merchant partnership opportunities to inform a more targeted and commercially attractive customer proposition.​

Go-to-market and product innovation strategy – Consumer goods​
Worked on go-to-market and product innovation strategy for a Fortune 500 FMCG company. Analysed competitor activity, category dynamics and consumer trends to identify growth opportunities and inform product, positioning and commercial decisions.​

Growth strategy and acquisition assessment – Construction​
Supported a growth strategy project for a A$1bn Australian construction services business. The work focused on market expansion, acquisition opportunities and commercial assessment of future growth pathways.​

Commercialisation strategy for AI hardware – Technology​
Developed the go-to-market strategy for an emerging AI hardware innovation spun out of a university research setting. Identified priority customer segments, assessed commercial use cases, and defined potential pathways to bring an early-stage deep technology product from research concept to market.