Deepak Santhanam is a Senior Associate at SPP

Deepak Santhanam is a Senior Associate at SPP, bringing over four years of expertise in strategy and market research consulting within the life sciences sector. He has led consulting projects for global pharmaceutical clients, combining analytical rigour, stakeholder engagement, and structured problem-solving to deliver strategies that drive growth, improve promotional efficiency, and optimise sales performance. Deepak thrives at the intersection of data, strategy, and transformation, with a passion for helping organisations achieve sustainable success.

Deepak holds an MBA from Melbourne Business School and a bachelor’s in Mechanical Engineering.

High Impact Work

Market Entry Strategy – Biotechnology firm: Designed and delivered a comprehensive go-to-market strategy for a new therapy, enabling a successful launch and positioning the product for long-term growth.

Pricing Strategy – Financial Advisory Merger: Developed a post-merger pricing framework by analysing historical data, market dynamics, and client strategy, balancing revenue optimisation with client retention.

Promotional Strategy – Global Immunology Drug: Optimised the promotional approach and prioritised value drivers across multiple indications, improving effectiveness and driving stronger sales performance for a blockbuster therapy