How we collect PI
SPP collects a range of PI as part of our normal course of business. Sources of PI may include:
- Market research surveys, focus groups, and interviews undertaken during the practice of conducting market research
- Job applications
- Business contacts
- Other sources which may include website statistics, project-related data and/or statistics, or unsolicited information sent to us
Why we collect personal information
We collect PI in order to:
- Conduct market research
- Improve the service to our existing and potential clients
- Recruit staff and contractors
- Market and manage events we run
- Respond to queries and requests received by email or via our website
How we manage PI
Most PI is held on SPP’s secure server. Access to the server is restricted by password to SPP employees. Occasionally, SPP engages contractors and an external IT provider in the normal course of business. In some cases, access to PI will be provided to these parties. If we make paper copies we dispose of them using a secure record disposal contractor.
PI relating to market research surveys is held by our survey management suppliers. We have confidentiality agreements with these companies. When collecting data for market research we provide respondents an option, where practicable, to remain anonymous or to use a pseudonym.
When we receive PI from our clients we demand confirmation that people on the list have opted-in to be contacted for market research purposes.
With one exception, we de-identify market research data, reports, and presentations by:
- Deleting intermediary survey datasets that might contain means to identify individuals
- Removing fields with PI from the final datasets that we retain
- Not identifying individuals in reports or presentations
- Deleting client supplied lists on completion of a project
The exception noted is that we may retain PI in datasets, reports, or presentation when a respondent has given us permission in writing to be identified. This permission includes the allowed purpose and time period.
We do not disclose, share or sell PI other than in market research data, reports, or presentations where we have permission from the respondent, as noted above.
Invitations we send to complete surveys, and emails to business contacts, include an ‘Unsubscribe’ options which we action if requested.
How to access your PI
For information on access to PI at SPP, please contact us directly at email@example.com with your request. We will endeavour to respond to your request within three business days.
Response to Requests
If you are not satisfied with our response to your request you may wish to contact the Office of the Australian Information Commissioner:
02 9284 9666