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Aleksandar Vuruna is a Senior Consultant at SPP

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Aleks is a Senior Consultant at SPP with over six years’ experience shaping growth strategy, new product development and large-scale transformation across infrastructure, financial services and higher education. He is known for cutting through complexity to define clear, commercially grounded strategies that drive measurable outcomes.

Aleks has led engagements from executive problem framing through to delivery, combining deep analytical rigour with pragmatic implementation. His work consistently focuses on unlocking revenue growth, improving capital efficiency and translating strategy into tangible business results, making him a trusted partner to senior leaders navigating high-stakes decisions.

Industry Focus
  • Consumer
  • Education & Research
  • Government
Services Focus
  • Customer Driven Growth
  • Strategy & Decision Making
  • Transformation
High Impact Work

Growth Strategy and Portfolio Transformation

Led development of a growth strategy for a large industrial services operator, identifying a ‘fix, grow, exit’ portfolio reset. Delivered a pathway to materially improve margins and capital efficiency by exiting low-return segments and focusing investment on high-growth markets.

New Product Development and Go-to-Market Strategy

Designed a new financial product and go-to-market strategy for a leading insurance provider, leveraging a large existing customer base. Defined segments, channel strategy and value proposition to position the business for rapid entry into a growing ~$19bn market.

Omnichannel Go-to-Market Transformation

Developed and implemented a unified go-to-market strategy for a global consumer healthcare brand, aligning fragmented channels and propositions. Delivered 16 prioritised initiatives expected to drive 3–5% EBIT uplift and reposition the brand for sustained growth.

Economic Impact Assessment and Policy Advisory

Led an economic impact assessment of the higher education sector to inform government decision-making. Quantified sector-wide contribution to GDP, exports and employment, providing an evidence base influencing policy on funding and international student settings.

Research Commercialisation and Operating Model Design

Advised a leading university on research strategy and commercialisation pathways, assessing structural options to improve industry engagement.

Integrated Growth and Channel Strategy

Developed a growth and channel strategy for a complex B2B/B2C business facing channel fragmentation and margin pressure. Delivered customer journey redesign, pricing and portfolio improvements, and a clear execution roadmap to restore growth and strengthen market positioning.