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Lucas Bay is an Senior Associate at SPP

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Lucas is a Senior Associate at SPP and brings over two years of consulting experience across growth strategy, data roadmaps, organisational transformation and business improvement. He pairs analytical rigour with a focus on building genuine connections, taking the time to understand clients and deliver insights that are meaningful, tailored and grounded in real problem solving.

​Lucas holds a Bachelor of Commerce (Finance and Marketing) from the University of Melbourne​.

Industry Focus
  • Consumer
  • Education & Research
  • Government
  • Not For Profit
Services Focus
  • Customer Driven Growth
  • Data & Digital
  • Strategy & Decision Making
  • Transformation
High Impact Work

Growth and funding strategy​

Developed a growth and funding strategy for an international transport and logistics company, quantifying the opportunity pipeline, building a defensible investment case, and setting a roadmap to secure external capital​

Data and AI Roadmap Development​

Supported a major road operator in developing a data and technology roadmap, identifying core data gaps and co-designing/assessing specific opportunities to drive value through data and AI.​

Service model redesign & strategic reorganisation support​

Supported a cultural institution with a major strategic reorganisation exercise through key stakeholder engagements and scenario modelling to identify service redesign opportunities and assess the impact of potential initiatives​

Foodservice growth strategy​
Supported a major food manufacturer size the potential opportunity for them to enter the foodservice market, conducting market sizing modelling to evaluate over 20 foodservice channels and prioritise key markets for entry​

Growth and market entry strategy ​
Supported a major agriculture exporter to identify international market opportunities to introduce a new product though market opportunity modelling and key stakeholder