SPP has partnered with many organisations to develop actionable strategic growth plans. We have a flexible approach to planning that can be adapted by industry and client to each commercial situation, and we work closely with senior stakeholders to drive the planning team forward to a measurable, successful outcome.

SPP’s growth practice, GSG, brings deep expertise in working with organisations on how to unlock and sustain profitable revenue growth for clients.

As our clients aim to place the customer at the centre of their business, our proven methodology, Return on Customer First (ROCF™) provides a systematic approach to designing and delivering a transformative growth program anchored on winning and sustaining customer preference.

This expertise lies in the most critical point of business impact - the interaction between customer decision making behaviour and brand influence. From there, growth program design and delivery can be focused on profitably winning customer preference and spend on our client’s brands.

This focus on Customer first to grow revenues profitably brings a programmatic approach to delivering a simpler, more energised and effective organisation to win and sustain customer preference.

  • Focus: Where to invest scarce resources and investment for the best return
  • Simplification: How to align brand assets, product portfolios and corporate capabilities to priority opportunities – and what not to do.
  • Positive and motivating intent: How to focus and effectively manage scarce resources directed to delivering what matters to customers – a winning brand promise delivered across all key functions; product and service design, channel, innovation, marketing, operations and support.
  • Customer First Sustaining Capabilities: Aligning business support and governance processes to respond to changing market dynamics.
Graham Chipp



“We start each day aiming to create top line growth.  It’s a positive business. It’s about getting into the real world, interpreting why customers do what they do, and how companies can change to win them over.”

Graeme was co-founder and Managing Director of Growth Solutions Group, before joining SPP. He brings a unique mix of management consultancy and senior executive leadership in strategy development, marketing, and business start-ups. Graeme’s experience includes several years as a consultant with McKinsey and Company and as a Line Executive with major Australian blue chip organisations. He is a board member of RACV and the Robert Rose Foundation.

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