How will your business emerge from COVID lockdown?
Post lockdown re-emergence of your business might not be as straightforward as you think
Things have changed. A global, multiple industry change. We have yet to see, or accurately predict, what the full effects will be. During this time, many businesses slowed or stopped trade. When COVID restriction and lockdowns lift, regardless of where you are, your business will seek to re-emerge and return to normal operating rhythms. However it is unlikely that your market, customers, competitors and even your business model will be the same as they were before. Re-emergence might not be as straightforward as you think.
In this brief article, SPP provides the three fundamental steps needed to help plan your business’ re-emergence:
- What your business will be doing in this new world
- How your business is going to do it
- The steps your business needs to take to re-emerge well
We hope this article helps you think through the dynamics that could impact your re-emergence activities and make your re-emergence efforts successful.
Things have changed. A global, multiple industry change. We have yet to see, or accurately predict, what the full effects will be. During this time, many businesses slowed or stopped trade. When COVID restriction and lockdowns lift, regardless of where you are, your business will seek to re-emerge and return to normal operating rhythms. However it is unlikely that your market, customers, competitors and even your business model will be the same as they were before.
It will therefore take careful steps to re-enter this changed market. You’ll need to manage your assets & finances carefully, engage with customers to entice them back, and take advantage of new opportunities that have arisen. Without a strong handle on your re-emergence plan, it could falter.
It’s about being prepared for re-emergence in a new world
Complicated businesses often need strategic planning help. In this environment, when so much has changed, and the market you’re re-engaging with is uncertain, it’s natural to consider an overhaul of your strategic plan. Beyond this – some of what you need in order to re-emerge successfully, can be broken down into three fundamental steps.
3 Steps for re-emergence
There is no one size fits all approach to coming out of lockdown
For some, answering these questions with a bullet or two is more than enough. Some firms however may need a full strategic-planning refresh and that’s a-okay. After all, it’s about the thinking – as each industry and business will have different planning needs.
Personally, no matter what plans we’ve all got in place, we know that once Melbourne lockdown has been lifted, we will all be stepping out our front doors to say a heartfelt hello.