Brand and Consumer Goods

How strong is your retail brand?

SPP explores how independent retail groups can quickly mobilise to re-position their brand for success during this challenging period. At the core of these seven steps to focusing your efforts are some themes around working together with shoppers, suppliers, partners; a nimbleness in business and a continuous improvement mindset; and, having a clear proposition that is backed by the assurance of consistent execution.

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Lessons from the best retail brands

Our work in today’s retail market has highlighted significant shifts in consumer demand and purchase behaviour that are further challenging retail brands. Here, Growth Practice Lead and Partner Graeme Chipp discusses how two ‘Big Box’ retailers are responding to changes in their market.

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From Retail Banner to Brand – unlocking go-to-market performance

Independent retail banners or buying groups that recognise the market opportunity are transitioning to a strategy of ‘managing nationally and executing locally’ in order to not only attract supplier investment, but to deliver on a clear shopper proposition that is tailored to local needs. SPP’s Consumer experts David Mackay, Graeme Chipp and Noel Leung talk about our systematic approach to unlocking go-to-market effectiveness, which is the key to aligning suppliers and retailers to deliver mutually beneficial outcomes.

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Customer First – myth or reality?

Partner and Growth Practice Lead, Graeme Chipp, talks about customer led transformation that requires a new approach. Not customer experience improvements, but a ‘whole of business’ approach focused on establishing effective intent across the entire business combined with a heavy dose of customer reality.

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Business Transformation

Having worked with government, education and some of ASX top 50 on business transformation projects over the years, we know that our T=V2 Framework can support organisations to deliver a significant and sustainable positive impact.

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Too much choice – another roadblock to growth

There has been wide business news coverage for the repeated assertion from Coles’ CEO, John Durkan, that Australian grocery prices are still too high, based on global comparisons. No doubt that suppliers to Coles and other major supermarkets will hear, and feel, a lot more on this topic. But the other key point that John…

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How ‘growth ready’ is your business?

The critical truth is that to achieve sustained growth demands re-thinking the business within the identified market changes and longer-term evolution. In turn, that requires fresh research and data input, exhaustive review of possible options, and an imaginative development of the right way forward for your particular business situation. Graeme Chipp shares his thoughts.

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BUPA CEO tells the untold story

How Bupa grabbed market leadership from a ‘standing start’ On 21 September 2017, we had the pleasure of hosting Bupa CEO, Australia and New Zealand, Richard Bowden, at AmCham’s Brand Leadership event. Guests from Westpac, Australian Unity, Ricoh and other leading Australian companies came together on the day to listen to Richard’s untold story of how Bupa grew to be…

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Case Study – Forman Brown Developing Specific Sales Strategies

CLIENT: BROWN FORMAN SECTOR: Food & Beverage EXPERTISE: Go to Market “You were able to partner with our team to unlock the insights that has enabled us to increase both our efficiency and effectiveness. Our investment has paid back more than ten-fold and enhanced the quality of customer interaction.” Andrew McNamara – Sales Director, Brown-Forman Australia  …

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