By Phil Noble /


Strategic partnerships can often yield great benefits, however it is common for different parties to seek vastly different outcomes from the same project.

Varying interests may include financial benefits, brand perception, risk reduction, or access to new skills, markets or distribution channels. In order for each party to realise potential benefits, it‘s important for everyone to be clear on their own goals and those of their partners.

SPP has developed an approach that aligns project outcomes, with individual stakeholder objectives at the outset of the partnership. The approach clearly links investment with outcomes, and uses metrics to connect financial and non-financial return on investment to stakeholders, while driving accountability and performance.

SPP has assisted organisations across a range of sectors to communicate a clear business case for partnerships.

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By Phil Noble /