Creating Customer Value in Retail Energy

ARTICLE SUMMARY

The current energy retail model is price-driven and transactional. The future of energy retailing will not rely on increasing energy demands or customer numbers. Instead, innovative strategies must be used to redefine customer offerings and increase the share of customers' "wallets". Customers want to have ownership of their energy choices and be incentivised to control and reduce their usage without the need for arduous or lengthy interactions.

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