Insights
Insight. Influence. Impact.
Insights
Entering the esports arena
If you are in the sports and events industry, you have heard of League of Legends, Dota 2, Counter-Strike:Global Offensive, Overwatch, FIFA or NBA2K esports.
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M&A – the right path to growth?
A webinar from SPP considering M&A as a pathway to growth In this Webinar, SPP's David Mackay presents some thoughts...
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esports – the game changer for Australian sports and entertainment
On June the 3rd, the Minister for Tourism and Major Events John Enron announced Victoria will be home to...
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SVOD Wars: The studio empire strikes back
This week saw the introduction of yet another subscription streaming service into the Australian market with the launch of...
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WHAT WE DO: Finding growth solutions
The most critical point of business impact, the interaction between customer decision making behaviour and brand influence, is our...
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Navigating the return of shopper ‘freedom’: three fundamentals for success
A year ago, like many others, we presented our predictions on retail shopper “bounceback” (you can read those predictions...
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Focus on the value add
ARTICLE SUMMARY The Australian manufacturing industry plays a significant role within the Australian economy providing both direct and downstream benefits....
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From Retail Banner to Brand – unlocking go-to-market performance
Overview For retailers, capturing scale efficiencies requires a shift to a national brand and proposition. Independent retail banners or...
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