By Thomas Tod , Noel Leung , David Mackay   /

Retailers need to understand the profile of their shoppers as they seek to re-emerge from COVID

As Victoria starts to re-emerge from its well publicised second “lockdown” and the nation grapples with what “COVID-normal” looks like, the focus of commentary is now shifting to how retailers can rebound from this disruption.

Planning what this retail rebound looks like involves an acknowledgement that shopper preferences and behaviours have changed – the shopper of late 2020 is markedly different from the shopper of early 2020. However, which changes are here to stay?

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Key Contacts

Thomas Tod  /  Senior Associate

Thomas has extensive consulting experience across multiple industries. He has undergone advanced training in both qualitative research and financial and econometric modelling and has applied these skills across a range of projects. He combines rigorous analytics with a multidisciplinary...

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Noel Leung  /  Partner

Noel is an experienced strategy consultant with more than 14 years of experience working with senior leaders of organisations in Higher Education, FMCG, Agribusiness and NFP sectors. She takes an evidence based approach to solving complex problems, partnering with clients...

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David Mackay  /  Partner

David Mackay is a Partner of SPP and he leads SPP's Sports, Media & Entertainment and FMCG/Retail practices. David assists organisations to develop and execute business and technology strategy, and improve business performance through people, process and technology.  David...

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By Thomas Tod , Noel Leung , David Mackay   /