Insights
Shopper “bounce back”. How has the way we shop changed?
Retailers need to understand the profile of their shoppers as they seek to re-emerge from COVID
As Victoria starts to re-emerge from its well publicised second “lockdown” and the nation grapples with what “COVID-normal” looks like, the focus of commentary is now shifting to how retailers can rebound from this disruption.
Planning what this retail rebound looks like involves an acknowledgement that shopper preferences and behaviours have changed – the shopper of late 2020 is markedly different from the shopper of early 2020. However, which changes are here to stay?
Key Contacts
Noel Leung / Partner
Noel Leung is a Partner at SPP and is an experienced strategy consultant with more than 14 years of experience working with senior leaders of organisations in Higher Education, FMCG, Agribusiness and NFP sectors. She takes an evidence based approach...
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David Mackay / Partner
David Mackay is a Partner at SPP and he leads SPP's Sports, Media & Entertainment and FMCG/Retail practices. David assists organisations to develop and execute business and technology strategy, and improve business performance through people, process and technology. David...
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