Shopper “bounce back”. How has the way we shoped changed?

Retailers need to understand the profile of their shoppers as they seek to re-emerge from COVID

As Victoria starts to re-emerge from its well publicised second “lockdown” and the nation grapples with what “COVID-normal” looks like, the focus of commentary is now shifting to how retailers can rebound from this disruption.

Planning what this retail rebound looks like involves an acknowledgement that shopper preferences and behaviours have changed – the shopper of late 2020 is markedly different from the shopper of early 2020. However, which changes are here to stay?

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