Deep customer insight is a highly valued destination in financial services including banking, superannuation and insurance.
Ultimately, it drives greater service, loyalty, and shareholder returns.
Building a deeper and more insightful customer relationship, based on data, is more feasible than ever before.
This article explores the 3 P's that we think you need to consider in developing data-driven relationships.
Positioning - start with a plan of attack, and a distinct focus
People - govern for the long haul
Practicality - stay nimble and small.