How strong is your retail brand?

With a turbulent quarter ahead, now is a crucial time for independent retail groups to take stock of their brand and to look, with renewed focus, at where effort should be invested in their business.

SPP’s Consumer team including Principal Noel Leung and Senior Associate Stephen Wu explore how independent retail groups can quickly mobilise to re-position their brand for success during this very challenging period, and outline seven steps for effectively positioning independent retail brands for success.

At the core of these steps are themes around working together with shoppers, suppliers and partners; a nimbleness in business and a continuous improvement mindset; and, having a clear proposition that is backed by the assurance of consistent execution.

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