Insights
Insight. Influence. Impact.
David Mackay
David Mackay is a Partner at SPP and he leads SPP's Sports, Media & Entertainment and FMCG/Retail practices. David assists organisations to develop and execute business and technology strategy,...
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M&A – the right path to growth?
A webinar from SPP considering M&A as a pathway to growth In this Webinar, SPP's David Mackay presents some thoughts...
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Driving success for organisations with fans, audiences, and customers SPP delivers growth for our clients through four core platforms, all...
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Shopper “bounce back”. How has the way we shop changed?
Retailers need to understand the profile of their shoppers as they seek to re-emerge from COVID
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How strong is your retail brand?
With a turbulent quarter ahead, now is a crucial time for independent retail groups to take stock of their...
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Boosting youth engagement with esports and organised gaming
Two thirds of Australians now play video games highlighting that the games are firmly entrenched in mainstream society1. We know...
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Lessons from the best retail brands
Our work in today’s retail market has highlighted significant shifts in consumer demand and purchase behaviour that are further...
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From Retail Banner to Brand – unlocking go-to-market performance
Overview For retailers, capturing scale efficiencies requires a shift to a national brand and proposition. Independent retail banners or...
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