Insights
Insight. Influence. Impact.
Consumer
Driving success for organisations with fans, audiences, and customers SPP delivers growth for our clients through four core platforms, all underpinned by our proprietary ROCF (Return on Customer First) framework. 1....
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Shopper “bounce back”. How has the way we shop changed?
Retailers need to understand the profile of their shoppers as they seek to re-emerge from COVID
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How strong is your retail brand?
With a turbulent quarter ahead, now is a crucial time for independent retail groups to take stock of their...
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Boosting youth engagement with esports and organised gaming
Two thirds of Australians now play video games highlighting that the games are firmly entrenched in mainstream society1. We know...
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Lessons from the best retail brands
Our work in today’s retail market has highlighted significant shifts in consumer demand and purchase behaviour that are further...
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From Retail Banner to Brand – unlocking go-to-market performance
Overview For retailers, capturing scale efficiencies requires a shift to a national brand and proposition. Independent retail banners or...
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Customer First – myth or reality?
To paraphrase the famous Winston Churchill quote: “Never in the history of commercial conflict was so much written by so...
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How ‘growth ready’ is your business?
There is no simple singular silver bullet answer to the growth questions facing most organisations. Many overstated claims are...
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