Deep customer insight is a highly valued destination in financial services including banking, superannuation and insurance.
Ultimately, it drives greater service, loyalty, and shareholder returns.
Building a deeper and more insightful customer relationship, based on data, is more feasible than ever before.
This article explores the 3 P’s that we think you need to consider in developing data-driven relationships.
Positioning – start with a plan of attack, and a distinct focus
People – govern for the long haul
Practicality – stay nimble and small.
Phil Noble is the Founder and Managing Partner of SPP. He is an experienced General Manager, Consultant and Entrepreneur and has worked in a wide range of industries including financial services, telecommunications, infrastructure and Not for Profit. Phil has...
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