By Phil Noble /

Deep customer insight is a highly valued destination in financial services including banking, superannuation and insurance.

Ultimately, it drives greater service, loyalty, and shareholder returns.

Building a deeper and more insightful customer relationship, based on data, is more feasible than ever before.

This article explores the 3 P’s that we think you need to consider in developing data-driven relationships.

Positioning – start with a plan of attack, and a distinct focus

People – govern for the long haul

Practicality – stay nimble and small.

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Key Contacts

Phil Noble  /  Founder and Managing Partner

Phil Noble is the Founder and Managing Partner of SPP. He is an experienced General Manager, Consultant and Entrepreneur and has worked in a wide range of industries including financial services, telecommunications, infrastructure and Not for Profit.  Phil has...

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By Phil Noble /