Insights
Insight. Influence. Impact.
Insights
Customer First – myth or reality?
To paraphrase the famous Winston Churchill quote: “Never in the history of commercial conflict was so much written by so many about Customers but understood, let alone practiced, by so few.” As...
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How ‘growth ready’ is your business?
There is no simple singular silver bullet answer to the growth questions facing most organisations. Many overstated claims are...
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Case Study – Brown Forman Developing Specific Sales Strategies
Brown Forman is a diversified producer, wholesaler and distributor of branded spirits and wines. Our challenge was to review...
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Too much choice – another roadblock to growth
There has been wide business news coverage for the repeated assertion from Coles’ CEO, John Durkan, that Australian grocery...
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esports – the game changer for Australian sports and entertainment
On June the 3rd, the Minister for Tourism and Major Events John Enron announced Victoria will be home to...
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Is your sales strategy eroding customer loyalty?
In today's world, consumers are presented with more choice than ever before.
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Creating Customer Value in Retail Energy
ARTICLE SUMMARY The current energy retail model is price-driven and transactional. The future of energy retailing will not rely on...
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Growing a Financial Services Business
ARTICLE SUMMARY SPP's client was an emerging player in the financial services sector in Australia. Although the client had enjoyed...
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