From Retail Banner to Brand – unlocking go-to-market performance

ARTICLE SUMMARY

For retailers, capturing scale efficiencies requires a shift to a national brand and proposition

Independent retail banners or buying groups that recognise the market opportunity are transitioning to a strategy of ‘managing nationally and executing locally’ in order to not only attract supplier investment, but to deliver on a clear shopper proposition that is tailored to local needs.

SPP’s Consumer experts David Mackay, Graeme Chipp and Noel Leung talk about our systematic approach to unlocking go-to-market effectiveness, which is the key to aligning suppliers and retailers to deliver mutually beneficial outcomes.

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