Insights

Insight. Influence. Impact.

Ben Apted

Ben Apted is the Senior Partner of SPP. Ben leads SPP's Education, Research and Digital Practices.  Ben is a thought leader and contributor nationally and internationally on higher education strategy,...

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David Mackay

David Mackay is a Partner at SPP and he leads SPP's Sports, Media & Entertainment and FMCG/Retail practices. David...

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Insights

Shopper “bounce back”. How has the way we shop changed?

Retailers need to understand the profile of their shoppers as they seek to re-emerge from COVID

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Insights

How strong is your retail brand?

With a turbulent quarter ahead, now is a crucial time for independent retail groups to take stock of their...

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Insights

Boosting youth engagement with esports and organised gaming

Two thirds of Australians now play video games highlighting that the games are firmly entrenched in mainstream society1. We know...

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Insights

Lessons from the best retail brands

Our work in today’s retail market has highlighted significant shifts in consumer demand and purchase behaviour that are further...

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Insights

From Retail Banner to Brand – unlocking go-to-market performance

Overview For retailers, capturing scale efficiencies requires a shift to a national brand and proposition. Independent retail banners or...

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Insights

Customer First – myth or reality?

To paraphrase the famous Winston Churchill quote:   “Never in the history of commercial conflict was so much written by so...

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