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Insights

Insight. Influence. Impact.

David Mackay

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Insights

SVOD Wars: The studio empire strikes back

This week saw the introduction of yet another subscription streaming service into the Australian market with the launch of Paramount+ (part of ViacomCBS, which now own Channel 10). The landscape...

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Influence

M&A – the right path to growth?

A webinar from SPP considering M&A as a pathway to growth In this Webinar, SPP's David Mackay presents some thoughts...

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Insights

Shopper “bounce back”. How has the way we shop changed?

Retailers need to understand the profile of their shoppers as they seek to re-emerge from COVID

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Insights

How strong is your retail brand?

With a turbulent quarter ahead, now is a crucial time for independent retail groups to take stock of their...

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Insights

Boosting youth engagement with esports and organised gaming

Two thirds of Australians now play video games highlighting that the games are firmly entrenched in mainstream society1. We know...

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Insights

esports – the game changer for Australian sports and entertainment

On June the 3rd, the Minister for Tourism and Major Events John Enron announced Victoria will be home to...

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Insights

Entering the esports arena

If you are in the sports and events industry, you have heard of League of Legends, Dota 2, Counter-Strike:Global...

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Insights

Is your sales strategy eroding customer loyalty?

In today's world, consumers are presented with more choice than ever before.

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